Abundant Natural Health

Abundant Natural Health leverages Abundant Produce’s plant breeding IP to capitalise on the increasing demand for natural skincare and body care products and the global and highly lucrative natural cosmetics and nutraceuticals markets.

Visit the Abundant Natural Health website to read more about our skin and body care products and visit the online store to make a purchase.

In 2015, the global beauty and personal care market generated sales in excess of USD 465 billion. In recent years the natural skin care segment has been outperforming this broader skin care market, driven by growing consumer awareness about the efficacy of natural and organic personal care products coupled with a desire to make cleaner, greener lifestyle choices and increasing concerns about the hazards of synthetic chemicals.

Led by CEO Shanan Birkin, Abundant Natural Health is responding to this demand by driving a collaboration between two of Australia’s senior research institutes along with two renowned Universities in South Korea to develop a range of innovative skin care products based on scientifically validated active botanical extracts and minerals.

Combining Sydney University’s plant breeding expertise with cutting edge extraction technologies and chemical analysis from UNSW, Abundant Natural Health has infused potent levels of lycopene – their anti-aging, anti-inflammatory and anti-oxidant hero ingredient derived from their purpose-bred tomatoes, organically grown under strict scientific control at the University of Sydney’s internationally renowned Plant Breeding Institute – into their skincare line with fantastic results.

Abundant Natural Health’s foundational Daily Face Cream is being received extremely well by the beauty community. They are in the process of rolling out subsequent products in their signature lycopene line and will be adding additional body care ranges this year with equally powerful and innovative ingredients.

This unique collaboration has a multiplier effect, expanding Abundant Produce’s IP generation and introducing a wide range of potential applications for their plant derived products to diversify revenue streams.

The Abundant Natural Health Executive Team

Shanan Birkin

Chief Executive Officer

Shanan has a background in finance and administration management gained in Australia working for the likes of Rapp & Collins, Coca-Cola Amatil and Computer Associates, with more recent experience and a particular focus on establishing Australian brands into the Chinese marketplace through Daigou networks.

With a passion for the purpose bred ingredients that they’ve incorporated into their naturally sourced, Australian grown, owned and made skin and body care products, Shanan’s role is to build Abundant Natural Health’s brand and product lines in the luxury nutraceutical marketplace in Australia and internationally.

Josie Crimmins

Strategy & Development Manager

As a former science teacher for many years who then went on to design and implement education systems for schools and online businesses, Josie is passionate about telling Abundant Natural Health’s story to drive partnerships, brand awareness and ultimately sales revenue.

She believes that the scientific core of the brand sets them apart from the rest and is excited about the product ranges that they’re developing and the real impact that they’re having on people’s lives.

Wilton Yao

Distribution Manager - China

Wilton has been involved in business broking, in both local and international markets, for more than 10 years, and specialises in franchise recruitment, development management and marketing.

With his impressive network of overseas investors and a track record of successfully promoting investment projects for Chinese investors, Wilton’s focus is to distribute Abundant Natural Health’s products through online and offline channels in China.

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