Abundant Natural Health leverages Abundant Produce’s plant breeding IP and R&D expertise to capitalise on increasing demand for natural skincare and body care products in the lucrative global natural cosmetics and nutraceuticals markets.
In 2015, the global beauty and personal care market generated sales in excess of US$465 billion. In recent years the natural skin care segment has been outperforming this broader skin care market, driven by growing consumer awareness about the efficacy of natural and organic personal care products coupled with a desire to make cleaner, greener lifestyle choices and increasing concerns about the hazards of synthetic chemicals.
Led by General Manager Shanan Birkin, Abundant Natural Health is responding to this demand by driving a collaboration between two of Australia’s senior research institutes along with two renowned Universities in South Korea to develop a range of innovative skin care products based on scientifically validated active botanical extracts and minerals. This unique collaboration has a multiplier effect, expanding Abundant Produce’s IP generation and introducing a wide range of potential applications for their plant derived products to diversify revenue streams.
The Magnesium Body Range
combines highly concentrated, organic Magnesium with cucumber extract from purpose bred Abundant cucumbers to create powerful products that rapidly penetrate the skin to provide immediate pain relief and aid muscular recovery.
The Salt Skin Range
fuses highly concentrated Salt and organic Magnesium with high citric acid cucumber extracts to gently exfoliate, stimulate healthy cell regeneration and provide relief for irritated skin conditions, assisting with the management of Psoriasis, Eczema and Dermatitis.
The Lycopene Face Range
utilizes the power of Lycopene, a potent antioxidant and anti-inflammatory agent extracted from the skin of Abundant tomatoes, to produce effective anti-aging skincare results.
Consumer and distributor response to the magnesium product range is particularly strong.
In Australia, Australian Pharmaceutical Industries Ltd (ASX: API) is distributing Abundant’s magnesium products across its network of over 2,000 pharmacies across Australia. API distributes to independent pharmacies and operates the Priceline, Soul Pattinson Chemist and Pharmacist Advice pharmacy chains.
In China, Abundant Natural Health generated intense interest at the inaugural China International Import Expo in November and over calendar 2019 will implement a staged strategy involving increased Asian social media, a Chinese language website, new product rollouts and direct placement on cross-border ecommerce platforms.