December 2018 Quarterly Review

23 January 2019

Abundant Produce released our December 2018 Quarterly Review and 4C form to the market today. The key highlights from the Quarter’s activities were:

  • Strategic capital raising: 5 million fully paid ordinary shares at an issue price of 20c per share to raise $1 million.
  • The number of seeds ordered during the quarter was up 188% year-on-year.
  • Abundant Cucumbers receive strong feedback from growers in New South Wales and Victoria.
  • New grower trials commence in Queensland, Victoria and Ontario, Canada.
  • Production scaled up for popular cucumber varieties.
  • Tomatoes grown in commercial quantities for sales, trials and contract growers.
  • ANH’s presence at the inaugural China International Import Expo proves to be dramatically popular, prompting a revision of the business’s brand expansion strategies.
  • ANH’s product development focusses on extending the magnesium range from the two products currently available to six to eight by year end.
  • ANH conducts a major push to be distributed widely in pharmacies across Australia.
  • ANH’s board takes management of the critical Chinese market in-house.
  • ANH Magnesium range appears on shelves in pharmacies and gift shops which specialise in the Daigou trade.

For all the details download the full report.

Shelf presence in major Australian API pharmacy chains


  • Abundant gains acceptance for its skincare products to be stocked, ranged and promoted in-store and online through the networks of pharmacy operator and distributor Australian Pharmaceutical Industries Ltd (ASX: API)
  • Abundant and API to make ANH’s high-purity magnesium portfolio SKUs available to all pharmacies within API’s network, including Priceline Pharmacy, Soul Pattinson Chemist and Pharmacist Advice
  • First sales anticipated in H1 of CY19, with scope identified to broaden this distribution channel to cover ANH’s full range of nutraceutical products

Following an eleven-month marketing and testing campaign supported by HealthOne, ANH’s sales partner in the healthcare channel, the Company is pleased to announce a significant new distribution channel in the Australian pharmacy market.

ANH has gained acceptance for its magnesium products to be stocked and ranged in-store and online across the networks of Australian Pharmaceutical Industries Ltd (ASX: API).

API is a leading wholesale distributor to more than 2,000 pharmacies across Australia, and is the operator of Priceline Pharmacy (more than 460 stores across Australia), Soul Pattinson Chemist and Pharmacist Advice.

Abundant Natural Health’s company manager , Shanan Birkin, said:“We are delighted to have such a strong new partner in the pharmacy channel stock and sell our innovative skincare product range.

“Australian domestic acceptance is important to our business, not only for the sales, but also as a base of credibility and recognition through which we can grow sales in our targeted international markets.

“It is a credit to our products, packaging and marketing team for ANH to have received acceptance from API in this highly competitive market.”

The Company’s high-purity magnesium portfolio, which now includes our rebranded Magnesium Gel and Magnesium Spray will now become fully accessible to all pharmacies within API’s network.

The Company has identified scope to broaden this initial distribution to cover ANH’s expanding Magnesium range, following the achievement of sales milestones across its magnesium portfolio.

Ms Birkin added:

“Our magnesium range is a keystone product for ANH, attracting interest from top sellers of skincare and health products. Our new partners at API appreciate ANH’s truly authentic active natural ingredients together with a look, packaging and feel that appeals to consumers.

“To understand the market, you have to cherish your customers and deliver quality that works. ANH is building a loyal following and we work hard at communicating the magnesium message – the benefits it delivers to a broad range of people seeking relief from aches and pains, from ‘twenty-somethings’ feeling the effects of a hard workout, to octogenarians wanting to improve their quality of life.”

ANH anticipates these distribution arrangements to generate sales in the first half of CY19.

September 2018 Quarterly Review

25 October 2018

Abundant Produce released our September 2018 Quarterly Review and 4C form to the market today. The key highlights from the Quarter’s activities were:

  • $200k in cash receipts represents significant growth in market awareness and developing traction with customers
  • Abundant Seeds (AS) set a daily record for seed sales of 200,000 seeds sold in one day
  • Demand from farmers continues to grow, particularly in northern NSW and SA
  • Progress on international tomato program with seed production scheduled to commence in Chile over summer
  • $640k received through Federal Government’s R&D tax incentive scheme
  • Abundant Natural Health (ANH) preparing to launch on the JD Global sales platform ahead of Chinese Singles Day sales event
  • ANH products set to commence sales on two additional e-commerce platforms in China, Little Red Book and NetEase Kaola
  • Magnesium range set to launch after showcasing to pharmacy wholesalers, retailers and banner groups
  • ANH to showcase its range at the China International Import Expo in Shanghai in November
  • $2.7 million cash balance as at 30 September 2018

Talking about Abundant Produce’s quarterly performance, ABT Group CEO, Tony Crimmins said:

“Abundant delivered revenue of $200,000 in the September quarter, a pleasing rise from the prior two quarters. We achieved this growth through further establishment of our skincare and nutraceutical brands in the domestic market and growth of our seed business, particularly in northern NSW and the Adelaide basin. We expect to deliver continued growth in revenue as international sales develop for both ANH and AS.

“We earned an R&D return of $640,000, which augmented our revenue growth to leave ABT with a stronger cash position compared to the prior quarter. Next month we expect an Export Marketing Development Grant (EMDG) and an Innovation grant from the NSW government.

“Looking forward, we remain poised for further business development and revenue growth heading into Chinese Singles Day and the holiday season.”

To find out more information download the full report.

Abundant Natural Health expands e-commerce presence, securing 2 new platforms in China

20 July 2018


  • Abundant Produce’s wholly-owned subsidiary Abundant Natural Health (“ANH”) has secured an agreement to range its products on two additional e-commerce platforms, Xiaohongshu (“Little Red Book”) and NetEase Kaola (“Kaola”)
  • Hong Kong-based Fohun International Limited, a specialist in marketing and managing Western FMCG brands in China, is representing ANH in its agreements with the two platforms
  • Agreement with Fohun to expand onto these platforms follows the recent announcement and upcoming launch of ANH’s online store on e-commerce giant JD Global’s platform
  • ANH to sell its full product range of branded nutraceuticals and cosmetics through both platforms, with launch on Little Red Book and Kaola stores targeted within 3 months

Abundant Natural Health Pty Ltd (ANH)

Plant intellectual property developer Abundant Produce Ltd (ASX: ABT, “Abundant”, or “the Company” is pleased to announce it has signed an agreement with Hong Kong-based Fohun International Limited (“Fohun”) to represent its subsidiary Abundant Natural Health (“ANH”) on e-commerce platforms Xiaohongshu (“Little Red Book”) and NetEase Kaola (“Kaola”).

The agreement with Fohun to represent ANH on these platforms follows ABT’s agreement with Hui Yi (Beijing) International Trade Co. Ltd, announced in early July, to manage ANH’s online shop on the Chinese e-commerce giant JD Global’s online platform,

The agreement will see Fohun responsible for operating an ANH flagship store until 2020 to directly sell ANH products to Little Red Book and Kaola. Products ranged in the store and marketed to Chinese customers will include ANH’s full range of ActiveLyco infused face products, magnesium-enriched nutraceutical and salt skin cleansing gels. Fohun will create a store service team and be responsible for store licencing, maintaining and promoting the store.

Backed by Alibaba, Little Red Book is a social media e-commerce shopping app based in Shanghai, targeting 18-to-35 year old Chinese urban females. Users share shopping tips, swap fashion ideas and buy luxury fashion and beauty products from overseas. Founded in 2013, it has grown rapidly, with an estimated 30 million monthly active users in June 2018.

Kaola, a subsidiary of NetEase Inc, launched in early 2015 and has grown to become a leading comprehensive e-commerce platform mainly focusing on cross-border business. Kaola is the key strategic project for NetEase and has become the largest cross border e-commerce platform in China. It aims to provide Chinese consumers with high-quality products, competitive prices and quality after-sales service.

Fohun is a marketing and management company based in Hong Kong that sources products targeted to Chinese mothers and babies, creating partnerships with well-known brands including Kerastase Paris and Australia’s Aptamil and Nature’s Way, representing them to customers in China.

Abundant Natural Health CEO, Shanan Birkin, said:

“We are really excited to be working with Fohun International to extend our reach onto these two platforms, Little Red Book and Kaola, which will help ANH further grow its brand in China.

“Taking our products onto these two growing platforms will ideally complement our upcoming launch and presence on the JD Global platform in markets that are perfectly suited to our products.”

ANH’s flagship stores on Little Red Book and Kaola platforms are expected to launch within this financial quarter subject to the finalisation of the marketing implementation plan.