Our executive team

Executive Director Chairman Non-Executive Director
Tony Crimmins has an impressive background in business acquisition and technology commercialisation, having listed 18 companies, from miners to technologists.

His involvement with agriculture dates back to his consulting work with GRDC (Grains Research and Development Corporation) where he worked to commercialise wheat/canola/barley breeds and he has been involved with Abundant Produce – on the Board and as CEO – since its inception nearly seven years ago.

Passionate about technology and science, Tony’s focus is to create shareholder return by developing profitable and unique opportunities for Abundant Produce, both in the vegetable seed and skin care businesses.

Graham Brown has more than 20 years’ experience in plant product development for domestic and international markets. As a wheat breeder with the University of Sydney, he has specialised in developing high-quality, disease-resistant varieties of wheat.

Passionate about plants and creating new products, Graham has been with Abundant Produce since its inception and now focuses on creating new and improved vegetables and products for Abundant Natural Health.

Seona has built her career over the past 20+ years working in senior commercial roles with multinational pharmaceutical companies including Sanofi and Boehringer Ingelheim. In 2012 Seona launched her own consultancy working with global and local healthcare companies in the areas of strategy, new product launches and go-to-market planning, before joining HealthOne as Managing Director in 2015.

Seona is recognised for her ability to navigate complexity and develop pragmatic solutions to deliver outcomes across a multitude of settings and channels. Seona has an exceptional track record in delivering results with drive, energy and focus and is deeply experienced in multiple health and beauty segments across prescription, OTC, nutraceutical and skincare product areas.

Company Secretary
Brett is a Principal at BTC Lawyer who specialises in providing legal services to ASX listed companies including Abundant Produce Limited.